Don't slow down - grab a snicker! " - the story of the most popular candy bar in the world

“Don’t slow down - have a snickers!” — the story of the world's most popular candy bar

On February 28, 1928, a trademark popular throughout the world, Snickers, was registered (the United States of America is a state in North America) This candy bar has long ceased to be just a chocolate bar, turning into some kind of symbol and becoming part of pop culture. According to recent studies, every 5th representative of young people buys sweet bars once a day, and most often they choose Snickers. Where does this indescribable popularity come from? We'll tell you for now.

The beginning of the story

Almost everyone believes that Mars bars and Snickers bars are direct competitors in the market.
But in fact, Mars, Milky Way, Snickers, M&M's candies, Skittles - the more popular, but far from complete list of treats made by one company - Mars, Incorporated. The company was opened by Franklin Mars, who as a child often watched his mother prepare confectionery. At the age of 19, he became a sweets merchant, and by the age of 30 he began his own creation together with his second wife, Ethel.

The history of Snickers began in 1923, when a recipe for a chocolate bar was developed, but creation began only in 1930. In November 1929, a chocolate factory was established in Chicago, where Snickers bars were made for the first time. The first chocolate bars were sold for 20 cents apiece - quite expensive for those times.

Why Snickers?

From the British language the word is translated as “quiet neighing”.
How are Snickers and laughter connected? It's simple: Snickers was the name of the beloved horse of Frank Mars' wife. The couple, in addition to the confectionery business, were also passionate lovers of equestrian sports. It is curious that in England and Ireland the bar was initially sold under the name Marathon - the company positioned the chocolate bar as a nutritious food for sports. This lasted until 1990, when Mars decided to change the name to a worldwide one, so now the bar is called identically everywhere.

Everything you need to know about Snickers

The traditional composition of the bar: milk chocolate, caramel, nougat and roasted peanuts. By the way, have you ever wondered how many peanuts are in any Snickers? For any bar, 16 nuts are constantly consumed. And since about 15 million chocolates are made around the world every day, the consumption of peanuts is approximately 99 tons per day. But at the moment, manufacturers are sometimes experimenting with the composition, replacing peanuts with seeds, hazelnuts, almonds, and also covering the bar with snow-white chocolate.

The calorie content of Snickers is 507 kcal per 100 grams of product, so you quickly get full of it. You can bet with your friend that he won’t eat 10 Snickers at once. The winnings will be entirely yours. By the way, Snickers was initially positioned as a snack that could replace a real meal, and for this same reason, Snickers became very popular during the fighting. For example, during the Gulf War, South American soldiers snacked on it.

Snickers in Russia

This chocolate bar appeared on Russian shelves only in 1992.
Before its emergence, we had similar products on the market, but they did not gain popularity among Russians, and only with the emergence of foreign analogues did the chocolate bar market begin to flourish. Competent advertising contributed to the development of the market. Everyone knows the slogan of the Snickers chocolate bar: “Don’t slow down - snickers!” or “You are not you when you are hungry.” PR people needed to create something so that the client believed in the nutritional value and healthfulness of Snickers. And judging by sales, which amount to two billion dollars a year, they have coped with their task.

Snickers-branded products

Sales of candy continued to increase, and Snickers became the top brand in the Mars, Inc. merchandise pack. At various times, the Snickers brand produced Snickers Ice Cream, Snickers Cruncher, Snickers Almond Bar, Snickers Xtreme, Snickers Charged, Snickers Hazelnut, Snickers Flapjack - some of these products were temporary tests, while others gained a foothold in the market and remained in production.

We at SOSCAFE have created our own dishes based on the popular candy bar and prepared a special February menu entirely dedicated to Snickers. Until February 29, you can order a Snickers freakshake with vanilla-caramel sauce, cheesecake and caramel (490 rubles), a Snickers salad with apples, marshmallows and Butterscotch caramel sauce (250 rubles) and a SOSSPECIAL Snickers bar with nougat, caramel and peanuts (150 rubles).

How to create Snickers in the form of candies, bars or cakes at home

The human body is in dire need of serotonin, the so-called “hormone of happiness,” especially in the cool season - chocolate products promote the natural production of this element, which leads to an improvement in mood. Almost all people love the unforgettable taste of Snickers, obtained by combining a number of components.

This delicacy can be prepared independently at home without effort and huge foreign exchange costs - the main thing is to choose the right ingredients and calculate their average ratio.

Snickers candies
Snickers bar
Airy Snickers
Homemade Snickers cake

Snickers candies

To produce homemade healthy Snickers you will need:

300 g of powdered milk;
4 tsp. cocoa powder;
200 g sweet sand;
35 g butter;
400 g of peanuts or favorite nuts;
50 ml cream.

If desired, you can add 50 g of dark chocolate to your homemade recipe.

How to make a delicious Snickers without the help of others at home:

Fry the selected nuts briefly and remove the skins.
In a separate small saucepan, combine sweet sand and cocoa powder.
Pour cream into the free-flowing mixture, mix again, place the container over low heat and bring to a boil, stirring the mixture frequently.
After the mixture boils, turn off the heat, add pieces of creamy product and nuts.
While constantly stirring, add dry milk in small portions and knead all the ingredients with your hands until a dense mixture is obtained.
Roll small round sweets from the acquired mass. If the chocolate-nut mixture sticks to your hands when rolling, you need to wet your fingers with cool water.
Place the finished candies on a board or dish and place in the refrigerator for several hours to harden.

The cooled dessert can be poured with melted chocolate on top - this will help to get the richest fragrant taste and will bring the appearance of homemade sweets closer to the store-bought version.

Snickers bar

Components:

320 g chocolate;
150 g honey;
600 g sweet sand;
2 egg whites;
80 g butter;
150 g condensed milk;
160 g corn syrup;
180 g peanuts;
50 ml of clean water.

Recipe for making a homemade Snickers bar:

Melt 160 g of chocolate in a water bath or in the microwave, pour into a mold previously lined with baking parchment. Distribute the chocolate mixture sparingly and place in the freezer.
While the base hardens, the nougat is prepared. Honey, 400 g of sweet sand and purified water are poured into a saucepan. Bring the sweet mixture to a boil and cook over low heat for 8–10 minutes.
In a separate bowl, beat the whites until foamy, pour in the hot syrup in small portions and continue beating. At the exit, the size of the sweet mass should increase 3 times and have a viscous thickness.
Place the cooled homemade cream on the chilled chocolate base and put it in the refrigerator again for 40–60 minutes.
Prepare caramel in a saucepan - from 200 g of sweet sand, 80 g of butter, 150 g of condensed milk, 160 g of corn syrup. All components are heated to 120 degrees with constant stirring.
Add roasted nuts to the caramel mixture, stir and spread over the frozen nougat. Place in the refrigerator again for 30–45 minutes, then pour melted chocolate on top and place in the refrigerator until completely set.

Divide the cooled homemade delicacy into portioned bars in the form of Snickers and serve gourmets with tea, coffee or cocoa.

Airy Snickers

Components:

250 g wheat flour;
3 testicles;
240 g butter;
300 g sweet sand;
150 g peanuts;
100 g of your favorite chocolate;
250 ml condensed milk.

Recipe:

Separate the egg yolks and place in the refrigerator.
In another plate, combine 120 g of soft, previously crushed butter with 100 g of sweet sand and egg yolks. Add flour evenly to the purchased mixture, while kneading well with a spoon. Place the homogeneous dough in the refrigerator for 20–40 minutes.
Spread the frozen base sparingly on baking parchment.
Beat the cooled egg whites with 200 g of sweet sand until a stable mass is formed, then place it on top of the dough.
Bake for 25–35 minutes in an oven preheated to 160–180 degrees.
Beat condensed milk with 120 g of butter.
It’s not enough to fry the nuts and peel them.
Take out the baked goods and immediately cut them into several equal parts.

Grease any shortbread with condensed cream and sprinkle toasted nuts on top. Place them on top of each other, pour melted chocolate over the top of the cake and place the homemade Snickers in the refrigerator for several hours.

Homemade Snickers cake

Ingredients for the test:

4 testicles;
200 g sweet sand;
1 tsp. baking powder for dough;
200 g wheat flour.

Ingredients for the production of cream:

0.5 liters of ordinary or boiled condensed milk;
200 g butter;
250 g peanuts;
200 g cream crackers.

Recipe for making Snickers cake at home:

Place the whites in a separate container and beat well.
Add sugar to the protein mixture and stir until smooth, or use a mixer.
Add egg yolks to the main consistency and beat again.
Add baking powder and flour, knead until all lumps are eliminated.
Pour the purchased dough into a greased or parchment-lined baking pan.
Cook for 35–50 minutes in a perfectly preheated oven.
It is recommended to check the readiness of the dough using a toothpick - if there are no wet pieces left on it, then the sponge cake is ready.

How to create Snickers in the form of candies, bars or cakes at home

This delicacy can be prepared independently at home without effort and huge foreign exchange costs - the main thing is to choose the right ingredients and calculate their average ratio.

Snickers candies
Snickers bar
Airy Snickers
Homemade Snickers cake

Snickers candies

To produce homemade healthy Snickers you will need:

300 g of powdered milk;
4 tsp. cocoa powder;
200 g sweet sand;
35 g butter;
400 g of peanuts or favorite nuts;
50 ml cream.

If desired, you can add 50 g of dark chocolate to your homemade recipe.

How to make a delicious Snickers without the help of others at home:

Fry the selected nuts briefly and remove the skins.
In a separate small saucepan, combine sweet sand and cocoa powder.
Pour cream into the free-flowing mixture, mix again, place the container over low heat and bring to a boil, stirring the mixture frequently.
After the mixture boils, turn off the heat, add pieces of creamy product and nuts.
While constantly stirring, add dry milk in small portions and knead all the ingredients with your hands until a dense mixture is obtained.
Roll small round sweets from the acquired mass. If the chocolate-nut mixture sticks to your hands when rolling, you need to wet your fingers with cool water.
Place the finished candies on a board or dish and place in the refrigerator for several hours to harden.

The cooled dessert can be poured with melted chocolate on top - this will help to get the richest fragrant taste and will bring the appearance of homemade sweets closer to the store-bought version.

Snickers bar

Components:

320 g chocolate;
150 g honey;
600 g sweet sand;
2 egg whites;
80 g butter;
150 g condensed milk;
160 g corn syrup;
180 g peanuts;
50 ml of clean water.

Recipe for making a homemade Snickers bar:

Melt 160 g of chocolate in a water bath or in the microwave, pour into a mold previously lined with baking parchment. Distribute the chocolate mixture sparingly and place in the freezer.
While the base hardens, the nougat is prepared. Honey, 400 g of sweet sand and purified water are poured into a saucepan. Bring the sweet mixture to a boil and cook over low heat for 8–10 minutes.
In a separate bowl, beat the whites until foamy, pour in the hot syrup in small portions and continue beating. At the exit, the size of the sweet mass should increase 3 times and have a viscous thickness.
Place the cooled homemade cream on the chilled chocolate base and put it in the refrigerator again for 40–60 minutes.
Prepare caramel in a saucepan - from 200 g of sweet sand, 80 g of butter, 150 g of condensed milk, 160 g of corn syrup. All components are heated to 120 degrees with constant stirring.
Add roasted nuts to the caramel mixture, stir and spread over the frozen nougat. Place in the refrigerator again for 30–45 minutes, then pour melted chocolate on top and place in the refrigerator until completely set.

Divide the cooled homemade delicacy into portioned bars in the form of Snickers and serve gourmets with tea, coffee or cocoa.

Airy Snickers

Components:

250 g wheat flour;
3 testicles;
240 g butter;
300 g sweet sand;
150 g peanuts;
100 g of your favorite chocolate;
250 ml condensed milk.

Recipe:

Separate the egg yolks and place in the refrigerator.
In another plate, combine 120 g of soft, previously crushed butter with 100 g of sweet sand and egg yolks. Add flour evenly to the purchased mixture, while kneading well with a spoon. Place the homogeneous dough in the refrigerator for 20–40 minutes.
Spread the frozen base sparingly on baking parchment.
Beat the cooled egg whites with 200 g of sweet sand until a stable mass is formed, then place it on top of the dough.
Bake for 25–35 minutes in an oven preheated to 160–180 degrees.
Beat condensed milk with 120 g of butter.
It’s not enough to fry the nuts and peel them.
Take out the baked goods and immediately cut them into several equal parts.

Homemade Snickers cake

Ingredients for the test:

4 testicles;
200 g sweet sand;
1 tsp. baking powder for dough;
200 g wheat flour.

Ingredients for the production of cream:

0.5 liters of ordinary or boiled condensed milk;
200 g butter;
250 g peanuts;
200 g cream crackers.

Recipe for making Snickers cake at home:

Place the whites in a separate container and beat well.
Add sugar to the protein mixture and stir until smooth, or use a mixer.
Add egg yolks to the main consistency and beat again.
Add baking powder and flour, knead until all lumps are eliminated.
Pour the purchased dough into a greased or parchment-lined baking pan.
Cook for 35–50 minutes in a perfectly preheated oven.
It is recommended to check the readiness of the dough using a toothpick - if there are no wet pieces left on it, then the sponge cake is ready.

While the base is baking, prepare the cream:

Well-washed peanuts are fried in a dry frying pan and peeled.
The crackers are crushed into small pieces.
Condensed milk is whipped into a dense mass with the creamy product. Crushed cookies and nuts are added, after which the mass is well kneaded.

How to make homemade Snickers and Bounty candies, which are many times tastier and healthier than store-bought ones

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Snickers candies

It will not be possible to achieve a clear match with a store-bought treat, but the main principle - a chocolate bar with nuts - will be respected. This recipe can be modified as desired by adding other nuts (walnuts, cashews, pine nuts) instead of peanuts, or chocolate instead of cocoa powder.

The following ingredients will be useful for production:
2 tbsp.
cocoa powder 300 gr.
milk powder 1 tbsp.
sugar 30 gr.
butter 50 gr.
cream 400 gr. peanuts for the inside

First you need to prepare the peanuts: soak the peanuts in water overnight (that is, in the dark) , then dry them in the oven and fry them in a frying pan, let them cool. Naturally, you can simply fry the nuts, skipping the soaking step, but nutritionists strongly advise sticking to this particular method.

Now you can start making chocolate consistency. Add sugar and cocoa to the cream, stir and put on fire, boil, stirring constantly. Remove from the burner when bubbles begin to appear on the surface.

Now you need to add butter, mix, and add peanuts. At the last step, add dry milk, the mass should turn out quite thick, knead like dough with your hands. Everything is ready, now you can form randomly shaped candies and put them in the refrigerator.

It takes 2-3 hours for Snickers to harden, after which they can be coated with melted bitter chocolate if desired. If you want to vary the taste, then sprinkle some grated nuts or coconut flakes on top.

Candies "Bounty"

These candies, unlike Snickers, are prepared even more quickly and from only 3 ingredients.

All you need is:
2 bars of milk or bitter chocolate (to taste)
3 tbsp.
unsweetened coconut flakes 1 can condensed milk

To make it, you need to mix coconut flakes with condensed milk in a bowl; the mass should be very thick. Now take a baking sheet or board (such that it fits in the freezer compartment of the refrigerator), cover it with parchment or cling film, and place the bars formed from coconut shavings on it.

While the future sweets are freezing in the cold, melt the chocolate bars. To do this, you can put it in a water bath or in the microwave, having previously broken the tiles into small pieces. All you have to do is dip the frozen candies in chocolate and return them to a cool space to harden (in winter you can put them on the balcony). When the chocolate has hardened, serve “Bounty” for tea, bon appetit!

If forming candies seems too painful, treat yourself to chocolate. Find out how to create the most delicious chocolate at home when you are too lazy to go to the store from this article.

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